Alex Vander Hoeven (CEO, Race Roster and General Manager, Asics Running Apps) Artwork

Early Call Time

The podcast where we discuss issues and news in the road race industry and get to know some of the people who keep it running! Hosted by Eli Asch (Race Director, Twin Cities In Motion/Medtronic Twin Cities Marathon) and Tony Yamanaka Brand Partnerships Director, BibRave), the ECT Pod features monthly interviews with some of the most interesting people in the running industry as well as lively banter about issues facing the mass participation endurance sports event industry. All opinions expressed on the ECT Pod are our own. So blame us for anything you disagree with, not our employers. Have any feedback for us or requests of who you want to hear interviewed on the show? Contact us at earlycalltimepod@gmail.com Facebook: @EarlyCallTimePod Instagram: @EarlyCallTimePod Twitter: @EarlyPod

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Early Call Time

Alex Vander Hoeven (CEO, Race Roster and General Manager, Asics Running Apps)

June 17, 2021 • Early Call Time Pod • Season 2 • Episode 9

In this month's interview episode Tony and Eli have on a man who is such a big fan of the podcast that he once sponsored it, Race Roster CEO and General Manager of Asics Running Apps Alex Vander Hoeven.

Alex tells the guys about the early days of Race Roster, and how he and his fellow founders originally intended to start a race, not a technology company. They talk about how Race Roster's purchase by Asics happened at a fortuitous time, as it has allowed Race Roster to invest in its products and people during the pandemic, when not all companies are able to do so.

They then do a deep dive on race tech--Alex tells the guys what Race Roster features are underutilized by races, and also how we're just scratching the surface of what technology can do to make RDs' lives easier and runners' race experiences better. Alex is the closest thing the running industry has to a futurist, so there are some great takeaways in this episode for anyone who wants to know where the industry is headed.

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